Class Instructions

Business Website Navigation

1. Home

2. Products - 2/6

   1. Pricing - 2/7

   2. Promo 2/15

3. About Us - 2/22

   1. Contact Us

4. Landing page 2/6

Business Planning Navigation

1. Profile - 2/2

2. Marketing Plan - 2/8

3. Financial Plan(Embed 12 month forecast)  - 2/13

4. Elevator Pitch - 2/3

5. Canvas - 2/7

6. Competitive Analysis - 2/8

7. Timeline - 2/15-2/16

8. KPI  - 2/17, 2/21

9. Investor Presentation 2/27

10. Business Journal 1/9

11. Customer Feedback Survey 4/11

ClassAssignments

Creating business website and business plan (All content reviewed in class)

1. Add Business website pages (i.e. products, pricing) (Navigation above)

2. Add Business Plan area and secondary pages (Navigation above)

3. About Us - Create Profile page and 

   1. add resume information for founder

4. Promotion page 

   1. Example https://www.macys.com/ Valentines Day Red promo

   2. create page to advertise an upcoming sale, event, new product or pricing

5. Product page - Expand on what your product or service is

   1. Explain what is production or service you are selling

   2. What is unique about the product or service

   3. Why do people want to buy your product

6. Contact Us - Add communication and information to contact company

7. Menu - restaurant only

8. BP - Add Elevator Pitch to page and layout

   1. Add Elevator pitch from first semester

   2. Problem, Solution, Execution, What needed

9. BP - Marketing Plan page

   1. Add Landing Page(Promotion page), create message on page for members that come here

   2. Add Email  to welcome new prospects or customers, provide link to landing page- Insert Link (Use Outlook)

   3. Send Email to Mr. Reese  as a test - daniel.reese@fwcs.k12.in.us

10. BP - Competitive analysis page - review a competitors website for how they position and explain their company and product 

    1. Add competitor's name, website url and brief comparison

    2. Goal is 3-5 competitors analyzed

11. Timeline - 2/14

    1. Add spreadsheet with Tasks

    2. columns should be Tasks, Status, StartDate, EndDate  (Status include Active, Complete or blank)

    3. Update Status, Start Dates and end dates on tasks daily

12. KPI Key Performance Indicators - 2/16,2/21

    1. Create KPI Dashboard page to website

    2. Add column on timeline spreadsheet for calculating Complete

       1. Sample: =if(b2="complete",1,0)

    3. Copy formula to all rows with tasks

    4. at bottom of this column add sum to add up all 1's. sample =sum(i2:i25), Note your columns and rows may be different adjust accordingly

    5.  under that add formula for count all tasks  example =count(i2:i25)

    6. % complete =i26/i27   or (sum formula/ count formula)

    7. insert tab on sheets for KPI, reference % complete then Insert Chart

    8. On KPI page go to Insert - Charts- select Timeline sheet and then specific chart

13. About Us - Review and Update page  2/22

    1. Review article - https://smallbusiness.chron.com/types-organizational-structure-business-2787.html

    2. Select what type of business structure that fits your business and identify it on your about us page

    3. Background info on different types of tax structures https://www.youtube.com/watch?v=fZHjHGR-9co

    4. State why it best fits your business, example how many people you plan to hire, locations and if you need to raise capital and have investors

14. Convert Canvas under business plan to over view your business

    1. Review version from Semester 1

    2. Setup Canvas page and create updated copy her

15. Financial Plan 12 month forecast - Embed spreadsheet

    1. Pull and update 12 month forecast

16. 2-27 Investor Presentation - 10 page slide presentation ****NEW    Investor Presentation 

17. Optional Business Journal - move biz journal to a webpage from your google doc. My Journals  old topic samples Journal Topics 

18. HOME - Creating a Business name - Brainstorm on what words come to mind when you think about your business, jot notes down on your home pages that will help to create a business name. Read the two articles in Journal Topics and create 3 business journals.

19. 3 yr Forecast and Breakeven analysis - 

    1. Create a copy of your 12 month budget 

    2. Convert to a 3 year forecast  add all data and formulas for years 2 and 3

    3. Update sales and expense forecasts

    4. Create a tab with summary data like the sample in class for Income/Expenses/Net Profit for all three years 

    5. Graph 3 yr summary data

    6. Add chart/graph to your KPI Dashboard page on your website.

20. 3 Yr forecast 

    1. Review your budget information and project year 2 and 3 income and expenses.

    2. Forecast years 2 and 3 to show at what point you hit break even

21. Financial Analysis

    1. Go to finance.yahoo.com and lookup at least one of your competitors and journal

    2. Add to your competitive analysis info on last year Sales, Market Value and profitability on your competitor

    3. If you don't have a public company that is defined as a competitor select one that makes similar products.

22.  Customer Feedback surveys

    1. Submit sample class survey with your questions about favorite classes and why

    2. Submit 4 question survey about your product or service targeted to your customer

    3. Add those to your biz site on a page Customer Feedback

    4. Submit "Complete" on assignment in schoology

23. Market/Product Research  

    1. Review mschf.com mschf.com

    2. Complete form online of 3 products you like the most and if you think they will help market the company

    3. Market Research

24. Recruitment, hiring, evaluation, training and dismissal

    1. 4/24 - Complete two journals for job search - go to an employment site and find two jobs you are interested in.

       1. Create 2 Journal entries

       2. Copy URLs

       3. Provide overview of why the job is interesting to you and why it would help you in the future

       4. provide salary range

    2. 4/25 - Update Resume for a specific job

       1. Select one of the jobs you selected yesterday

       2. update your resume to tailor it to that job, MUST BE ON YOUR CLASS WEBSITE UNDER A PROFILE PAGE

       3. Select keywords from job description to increase the match between your resume and and the job description

       4. Add statements in your resume around the keywords in your Summary or job description or skills

    3. 4/26 - Interviewing strategy

       1. watch class video https://www.youtube.com/watch?v=B_LmCruLjis&t=201s

       2. Journal notes and include 5 of the questions in the video and there reason why the employer asks that question why is it important

       3. Complete the google form in the schoology assignment https://forms.gle/yzegyh7kLJyLRgkU8

    4. 4/27 - Interview continued...

25. Project Management

    1. 5/1 - Update Timeline sheet for all classes

       1. Sync any missing assignments from Schoology or Powerschool to your spreadsheet

       2. Prioritize list of missing assignments add column with numbers to enable resorting

       3. Provide dates on planned completion

       4. Add to your website for individual planning

26. Business Ethics

    1. 5/3  Create your own code of conduct for class

       1. Provide 5-10 policies for class

       2. Provide 1-2 sentences explaining the policy

       3. Focus on items that have negative impact on the classroom environment

    2. 5/4  Create a code of conduct for your business

       1. 5-10 policies on expectations for employees at work

       2. what are the issues you want to avoid

       3. How does it support your work environment

27. Business Summary Presentation